Every small business owner is always looking for ways to improve his or her business profile. One of the best ways to do this today is to create an app that will not only revolutionize the way the market views your brand, but will also increase your customer base as well as put you in the perfect position for future profit scalability. But just because creating a business app may seem like a good idea does not mean that it is easy to do. Apps are fundamentally built to be useful as well as attractive to the targeted users.
Combining these two ideas may not be as easy as it sounds. This makes coming up with mobile app ideas for small businesses a little bit more complicated that most people would like.
Many business owners often wonder what kind of app they can create for their brand. Do they build a coupons app? A scheduling app? A special deals app? As endless as the choices may seem, building an app that will not only attract but actually satisfy your customers and improve your brand profile is not so simple. Here are some wonderful mobile app ideas for small businesses that should help you get started.
Coupon Book or Loyalty Card App
Repeat customers are a business owner’s Holy Grail. These are the people who make up up to a third of your revenues and they do a lot of marketing for you through word of mouth. It is only befitting that you reward them in some way. Creating a coupon, discount or loyalty app will do just that in a sophisticated way. This app could show your customers what new merchandize you have; it could tell them what new deals and discounts you are offering; and it could keep them informed of all the rewards you offer should they reach a certain benchmark. It is a fun way to keep in touch with your clientele plus it answers the one question that everyone asks: what’s in it for me?
This is particularly useful if you have more than one store or one outlet. Let’s face it, sometimes, one outlet might not have everything in stock. Especially special items that a select few need. When this happens, you do not want a customer walking in only to be told that the item of their desires is out of stock and that they could maybe try a different store that is probably miles away.
This app could be designed in such a way that customers could easily find out what is in stock and where. All they would have to do is run a quick search of the item for which they are looking. And with the very same app, they could place an order so that the item is put in reserve for them.
Home Delivery App
Convenience is everything nowadays. People want to be able to do many things at a go. And that usually involves shopping. You should create an app through which your customers can make inquiries, place orders and feed in a shipping address so that your business can deliver the purchased item to their door step. Not only will this save them a trip, but it will show them that your brand can be trusted and that you value their satisfaction above all else.
Interactive Catalog App
This is a simple app that shows all your customers what it is that your store holds. It is basically an inventory app that your customers can go through to find out all about what you offer. This app could have an interactive portal where the customers could ask questions, get answers and advice on what they need to know.
Not only will it act as a menu for your business, but it will also double up as a customer service tool.
It is going to take a bit of creativity and a little market research to get the best mobile app ideas for small businesses. But once you get to know your brand well, your market niche and your customers, it is easy to come up with something that will add value to them as well as be useful to your brand in the long run.