Making an App that Works For Your Business

The mobile device revolution in terms of internet use and media consumption is officially here, and has been for some time.  Knowing this fact though, and doing something about it, are two entirely different animals.

This question seems to be particularly incendiary when it comes to businesses and website owners, specifically in the area of developing and implementing a mobile app strategy that is profitable and useful to their customers.

Finding the Starting Point of Making an App

Where to start and what to do are questions that can easily open a pandora’s box of information, some good, others bad or no longer revelant. So how serious is the question at hand?

In the following article by Sydney Stone, she explains just how important an app is to a business, and more important, how not having one is a mistake a kin to the idea of not having a website was a few years ago.

Dreamforce 15: Get Mobile or Get Lost

Consumers now spend more time on their mobile phones and tablets than they do on laptop or desktop computers and they are more likely to interact with your company’s mobile app than your website.

See where we are going with this? If you don’t offer a mobile app to coincide with your website, you’re going to get lost. Your potential customer base will just choose a competitor that offers the same product but has a really cool app.

There was a time when not every business had a website. Can you imagine not having a website now? This is exactly what is happening with mobile apps now. Not only is a mobile app a necessity, but you have to be continuously thinking of ways to make improvements to it and keep it relevant to your customers’ interests and buying habits. Read more here…

What Kind of App to Make

Now that we see the absolute importance of having a mobile app strategy, the real question we should be asking ourself is, “what kind of app should I make?”

While every business and product has a different paradigm and usefulness to its customers, there is an underlining root reason for their existance and that is most often to solve a problem. If this sounds oversimplified, in truth it is.  Solving a problem comes in many forms, and while your app should inherently do this, there are many avenues you can take to achieve this:

What kind of app should I make in 2015

It is not always creating something new. In fact in the recent times it has been more about creating something better. Google succeeded despite the presence of MSN and Yahoo. Facebook succeeded in spite of MySpace and Friendster. And maybe Apple pay will succeed despite Google wallet was launched way before.

Apps are essentially products which you want your user to buy or at least use. To create something new and make your customer accustomed to it is great, and difficult. But to create something your customer wants and sell it to him is easy, and profitable.

I have identified some categories; mentioned by experts, talked about in trends, some common sense and a bit of gut feel, in which the future of mobile apps would lie. I have listed the categories as below:

Social Media

Anyone, practically anyone with any bit of knowledge about technology and apps can safely predict that social media is going become even more addictive and get more and more users on mobile. But Facebook, Twitter, Instagram, Whatsapp, Viber, WeChat and a million more are already out there.  Read the rest of the categories here…

In this interview, millionaire app maker Chad Mareta offers some advice to business owners about the importance of apps in business.

You now understand the importance of having an app regardless if you are a small business, a website owner, or owner of a large business. Understanding how your product or business solves your customers pain points is an essential starting point into understanding what type of app to make that will improve your customers experience and increase revenues for you.  Visit our friends at Seo’s in Chattanooga for professional marketing information.

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